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Rich Santulli

📝 Overview

Rich Santulli is the founder of Executive Jet Aviation (NetJets) and the pioneer who created the Fractional Ownership business model for aviation.

🎓 Background

  • Mathematics: Before entering the aviation business, Santulli was a mathematician at Goldman Sachs, specializing in leasing and quantitative analysis.
  • Visionary: He recognized that many businesses and individuals needed the utility of a private jet but were deterred by the high costs and logistical complexity of full ownership. He solved this by mathematically partitioning airplane ownership.

🤝 Relationship with Berkshire

  • Buffett admits he was a "tough sell" on private aviation until he tried NetJets in 1995.
  • Upon acquiring the company in 1998, Buffett wrote: "Rich is the person you want to be in business with. He is high-integrity, high-energy, and has a strategic mind that is second to none."

📚 Historical Mentions & Citations (5)

Click a reference document below to expand and read the exact paragraph(s) containing this concept in the archive.

🎙️
2003 MeetingReference Only

Mentioned in this document.

📜
2005 LetterExcerpt Available
Rich Santulli, one of the most dynamic managers I’ve ever met, will solve our revenue/expense problem. He won’t do it, however, in a manner that impairs the quality of the NetJets experience. Both he and I are committed to a level of service, security and safety that can’t be matched by others.
🎙️
2005 MeetingReference Only

Mentioned in this document.

📜
2006 LetterExcerpt Available
Credit Rich Santulli, along with Mark, for this turnaround. Rich, like many of our managers, has no financial need to work. But you’d never know it. He’s absolutely tireless — monitoring operations, making sales, and traveling the globe to constantly widen the already-enormous lead that NetJets enjoys over its competitors. Today, the value of the fleet we manage is far greater than that managed by our three largest competitors combined.
🎙️
2006 MeetingExcerpt Available
WARREN BUFFETT: And I didn’t get it all. I love the Australian accent of our gecko, but I didn’t pick up the exact nuances of what you asked. But my guess is you asked about the earnings and operation of NetJets. And NetJets has grown rapidly, and so far, our expenses have grown faster than our revenue. We’ve got the top service in the world. We’ve got, really, the only worldwide service. We have a very strong position, particularly in larger airplanes. But I’d have to tell you that I did not anticipate — I thought we would have economies of scale, to some degree, and so far you can almost argue that we’ve had diseconomies of scale. And our expenses, particularly last year, you know, basically got out of hand. And there are various reasons I could give you for that. All I can tell you is, it’s being addressed. Rich Santulli, who runs that operation, you could not have a better operator. He loves NetJets. He works at it 16 hours a day.