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ENTITY
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General Foods Corporation
General Foods Corporation (General Foods) was a major American food processing company that became a significant common stock holding for Berkshire Hathaway in the late 1970s.
📝 The Investment
- Portfolio Concentration: Identified in the 1979 shareholder letter as Berkshire's second-largest common stock holding (by market value), surpassed only by The Washington Post Company.
- Position (1979): Berkshire held 4,000,000 shares with a cost of $133.4 million and a market value of $143.0 million (including interest in Blue Chip).
- Economic Characteristics: Buffett was attracted to General Foods' "extraordinary" brand strength and high returns on capital, which he felt were undervalued by a stock market focused on short-term factors.
🔗 Connections
- Company: SAFECO Corporation (Portfolio peer)
- Source: 1979 Letter, 1980 Letter
📚 Historical Mentions & Citations (1)
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📜1979 LetterReference Only▼
1979 LetterReference Only
Mentioned in this document.