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ENTITY
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Associated Retail Stores, Inc.

1. Origin of Relationship

Associated Retail Stores, Inc. (Associated) was founded in Chicago on March 7, 1931, by Ben Rosner and Leo Simon. In 1967, it was purchased by Diversified Retailing Company, Inc. for cash. Following the merger of Diversified into Berkshire Hathaway on December 30, 1978, Associated became a wholly-owned subsidiary of Berkshire.

2. Major Milestones

YearEvent
1931Founded in Chicago with one store and $3,200 in capital.
1967Acquired by Diversified Retailing; Ben Rosner remains as President.
1978Merged into Berkshire Hathaway, operating approximately 75 women's apparel stores.
1979Contributes steady operating earnings despite intense industry headwinds and adverse demographics.

3. Strategic Importance

Associated Retail Stores, Inc. served as an early case study in Berkshire's retail operations. Despite facing unfavorable industry trends and demographics (popular-priced women's apparel in urban areas), the company generated excellent returns on capital—frequently reaching 20% after tax. This performance was driven entirely by the cost-containment skills and merchandising talent of Ben Rosner. Associated demonstrated that a structurally average or declining business could still be a highly profitable cash generator if managed by a disciplined owner-operator who resisted wasteful growth and focused on capital efficiency.

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